Press Coverage

 bay area made Bay Area Made, July 2023 "...showcasing products from 36 of the Bay Area’s finest makers including furniture, [...], art, accessories, and body products – illustrating how they can work together, and how you can live with them. "
artoh blog
ARTicles, June 2023 "A Fragrance-Free Revolution: Heliotrope's Inspiring Skincare Adventure"
grazia us
Grazia (US), May 2023 "Heliotrope Launches Customizable All-Natural Skin and Body Care Line"
starter story
Starter Story, May 2023 "We Have Doubled the Revenue of Our All-Natural Skin Care Products Business"
 bay area made Bay Area Made, February 2023 "Soy Wax & Shea Butter Massage Candles from Heliotrope don’t just light up the night; they double as a moisturizing massage oil."
treptalks entrepreneur
TrepTalks (podcast), January 2023 "We Have Doubled the Revenue of Our All-Natural Skin Care Products Business"
 bay area made Bay Area Made, June 2022 "Argan & Marula Beard Oil from Heliotrope is an all-natural beard oil that keeps facial hair (don’t forget your mustache!) neat and healthy, adding some shine."
Beauty Independent, March 2022 "Jonathan Plotzker-Kelly, founder of natural skincare brand Heliotrope, says sunflower oil works wonders as a base for other ingredients."
san francisco magazine
San Francisco Magazine, February 2022 "The Mission District’s Heliotrope has four simple rules for ingredients: all-natural, locally made, fragrance-free and sustainable."
bible uk
Bible (UK), November 2021 "We're super impressed by this product range and we highly recommend you check it out for yourself."
tajmeeli arabic skincare
Tajmeeli (arabic), November 2021 "Heliotrope's Olive Leaf & Neroli Moisturizer is based on an ultra-pure natural formula"
starter story
Starter Story, March 2021 "How I Started an All-Natural Skincare Line"
 bay area made Bay Area Made, January 2020 "Natural Mineral Deodorant from Heliotrope has no metals, synthetic ingredients, or preservatives, and will keep you smelling naturally fresh all day"
koeppel design record dividers
Koeppel Design Holiday Gift Guide, November 2019
"These Bay Area candles are two gifts in one!...
I’ve sniffed them all, Sandalwood and Bergamot, Lavender and Sage are my two current favorites."
working solutions
Working Solutions, June 2019
"JP began 2010 with a personal quest to find a shower gel that contained no artificial fragrances. He ended up discovering his mission: to create a line of organic, scent-free skin care products..."
bay area made

Timeless Classics For Dad

Bay Area Made, June 2019

"Say no to sting and yes to soothing... This all-natural, non-greasy aftershave is... perfect for those with sensitive skin."
elle magazine

Elle Magazine, October 2018

"Heliotrope's Charcoal Face Scrub with lemon & thyme oils & jojoba beads purifies skin + encourages new cell growth!"
oakland magazine

Oakland Magazine, September 2018

"The Oakland outlet of Heliotrope, the SF skincare company, offers high-quality products made in small batches... The cozy shop offers custom blends to cater to your personal needs and refills to cut down on packaging."
beauty independent

Beauty Independent, March 2018

"Founded by former accountant Naomi Saito, the fledgling SF-based marketplace specializes in providing personalized product recommendations to customers directly from independent beauty brands."
airbnb san francisco guide

Airbnb Travel Guide, 2018

"This warm, utilitarian space [is] a very nice mix of locally made goods and great designs from around the world. It’s incredibly well curated.
bay area made

Gift Guide For the Traveler

Bay Area Made, December 2017

"Heliotrope’s travel size Spray Mist for Body & Home will calm, soothe, and revitalize you and your space."
bay area beauty blogger

Bay Area Beauty Blogger, September 2017

"I can safely say that this daytime face serum is now a staple in my morning skincare routine. In fact, I’m loving it so much that I’ve become really interested in trying several other Heliotrope products,"
san francisco chronicle

Fifty shades of Valentine’s Day picks

The San Francisco Chronicle, February 2017


"Team Style recommends our favorite V-Day gifts and traditions, from flowers and bubbles, to music to make the mood to ... tacos."
sf clip japanese

SF Clip (Japanese), July 2016

"I recommend soap for this brand. No petroleum-based raw materials are used, and the bubbles are thick and fluffy! Made from extra virgin olive oil, coconut oil, essential oils and vitamin E." (translated)
san francisco chronicle

Summer beauty: herbal essences and garden inspiration

The San Francisco Chronicle, June 2016

"With face oils still the rage, Heliotrope has a Frankincense & Rose Geranium Oil to soothe irritated skin... without clogging pores. Omega-3 and -6 fatty restore the face, while its rejuvenating scent restores the mind."

Why a Former Good Vibrations Buyer Launched a Skincare Line

Racked SF, May 2015

"Jonathan Plotzker is 50, but he looks 15-20 years younger. His secret? Moisturizer. A past boyfriend converted Plotzker to the school of proper skincare, and he hasn't looked back."

Mother’s Day Gift Guide

Remodelista, April 2015

"Nourishing Organic Olive Oil Soap contains 85 percent organic ingredients and is made in Northern California by natural beauty products line Heliotrope"

38 San Francisco Home Goods Shops to Know Right Now

Racked SF, March 2015

"There's a killer section of skincare products.

Laika Keeps Watch Over Acacia in the Chillest Way Possible

Racked SF, March 2015

This cattle dog-dachshund rescue sleeps in her bed under a table... When she's not napping, Laika happily accepts ear scratches from strangers... and models a growing selection of bandanas. (Occasionally, her neckwear matches Jonathan's.)

7X7 Magazine, March 2015

"Until a trip to the barber shop becomes an option, keep dad looking spiffy at home with Heliotrope's large shaving basket, comprised of botanical-rich natural products."

Inside Acacia, the Valencia Home Goods Store That's All About the 415

Racked SF, February 2015

"A place where good design and good product come together"
yahoo beauty life


10 Artisanal Beauty Products to Have On Your Radar

Yahoo! Beauty, January 2015

"Banish scaly winter hands with this rich and creamy balm, which can be dabbed around eyes as well."

kpix cbs bay area

Best Locally Made Beauty Products In The Bay Area

CBS San Francisco Bay Area, January 2015

"The non-gender specific range is free of artificial perfumes. A member of SFMade, Heliotrope supports hiring via the city’s Jobs Now! initiative."
marin independent journal mij

Fresh Ideas and Style at FOG Design + Art

Marin Independent Journal, January 2014

"A cool boutique product"
sharpologist shaving

6 Tips for Shaving Skin With Acne

Sharpologist, December 2013

"... it improves my shaving experience so much that I consider it well worth the price."

Square films a commercial at our shop!, August 2013

sfgate chronicle

The Bay Area's Top 100 Shops 2013

SFGate (San Francisco Chronicle), July 2013

"These retailers make good roommates for their mutual love of locally made materials like sustainable fibers, organic oils and reclaimed woods"
refinery 29

Store Crush: Aggregate Supply Heats Up Valencia Street Shopping

Refinery29, December 2012

"We highly suggest strolling in"
sfgate chronicle

SFGate (San Francisco Chronicle), December 2012

"Laika, the store's dog, slowly worked the room"
apartment therapy

David & Christopher’s Lively Vintage Abode

Apartment Therapy, March 2012


Five Cold Weather Skin Solutions From Bay Area Brands

7 x 7, January 2012

"Heliotrope... makes all-natural products packed with ingredients from local suppliers."


The Yellow Building in SF by Sagan Piechota Architecture

Remodelista, January 2012


The Monthly Goods

SFMade, September 2011

"All natural, with a focus on simple and fresh ingredients, we can't choose which one of Heliotrope's skin care products we like the most!"
refinery 29

Refresh Your Fall Beauty Routine With These Fab Local Products

Refinery29, September 2011

Recommendation: Travel Massage Candles

Local Father's Day Gifts Great for Every Dad, All Under $100

7x7, June 2011

Recommendation: Shaving Boxed Gift Set

7 Valentine’s Day Gifts Good for Guys, Gals and Everyone In Between

7x7, February 2011

Recommendation: Hydrating Hand & Body Lotion
noe valley voice

Store Trek

The Noe Valley Voice, September 2010

"Many of Heliotrope’s wares sound good enough to eat."

Beauty Buzz: Heliotrope Opens in Noe Valley

7x7, June 2010

"An aromatherapy bar will allow customers to custom-blend scents for their products, a move that... will make the line appealing to both men and women."


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